WHITSUNDAY ARTS FESTIVAL

Campaign Design & Visual Direction

Overview

Design and visual direction for a regional arts festival, including promotional materials and social media assets.

The Problem

The festival needed to attract a broad audience while maintaining a creative, accessible identity across both print and digital channels.

My Role

• Poster design
• Program layout
• Social media visual direction

The Solution

I developed a visual approach that balanced creativity with clarity, ensuring information was easy to access while still reflecting the artistic nature of the event. Assets were designed to work together cohesively across formats.

The Outcome

• Consistent visual identity across promotional materials
• Clear, engaging communication for a public-facing cultural event
• Strong alignment between print and digital outputs