VITA SKIN CARE

Brand Identity, Website & Marketing Collateral

Overview

Vita Skin Care is a small skincare business run by a single mum. I developed a complete brand identity and applied it across digital and physical touchpoints.

The Problem

The business needed a professional, trustworthy brand that felt personal and approachable, while working within the constraints of a small business budget.

My Role

• Hand-drawn logo and branding
• Website design
• Flyers, signage, packaging, and business cards

The Solution

I created a warm, human brand identity anchored by a hand-drawn logo, then extended it into a consistent system across web, print, and packaging. The focus was on clarity, simplicity, and cohesion to help the brand feel established and credible.

The Outcome

• A cohesive brand presence across all customer touchpoints
• A professional foundation supporting business growth
• Consistent visual language across digital and physical materials