WEBSITE DESIGN
VITA SKIN CARE
ECOMMERCE WEBSITE | BRANDING | PRINT ASSETS | Photo Editing
The Challenge: Creating a premium, high-end e-commerce experience on a lean budget while ensuring the client felt empowered to manage it long-term.
Platform: Squarespace
The Work: I focused heavily on post-production photo editing to give the products a “shelf-ready” glow. To add a bespoke, organic touch that matched the brand’s ethos, I created a custom set of hand-drawn icons.
The Result: A fully responsive e-commerce store that looks luxury but remains easy to manage. The project concluded with a comprehensive tuition package, turning the client into a confident site admin.
SMSF AI
WEBSITE DESIGN
The Challenge: Disrupting the financial sector with a futuristic, tech-forward platform for AI-driven SMSF reports.
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Platform: WordPress
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The Work: This project was all about motion and modern aesthetics. Designed with the female owner’s vision in mind, I utilised high-energy animations and a “dark mode” tech style to differentiate them from traditional accounting firms.
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The Result: A sleek, mobile-first experience that feels like the future of finance. It proves that financial reports don’t have to be boring.
STENTONS CAKES
WEBSITE REFRESH & SEO
The Challenge: Updating a slightly outdated site and turning it into a lead-generation tool without breaking the bank.
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Platform: Wix
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The Work: The original site was in need a refresh and needed to focus on local SEO rather than the more broad keywords they were using. I performed a full visual refresh, streamlining the user journey and modernising the layout. I also implemented a foundational SEO strategy to ensure their cakes were actually being found by local customers.
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The Result: A clean, appetising, and functional site that moved from dated to modern on a budget.
WE LOVE BOOKKEEPING
WEBSITE DESIGN
The Challenge: Working within strict agency brand guidelines to create a site that felt human and approachable.
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Platform: WordPress (Divi)
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The Work: Working within a pre-defined color palette, I used the Divi builder to create a layout that prioritised the “people” behind the numbers. The goal was to pivot away from cold data and highlight the friendly, expert team.
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The Result: A professional, brand-compliant site that builds immediate trust. It balances corporate reliability with the warm personality of the team.
