NKD is a concept clothing brand developed during my time at an agency, positioned within the premium sports-lifestyle space and inspired by the refinement of brands like Polo Ralph Lauren, reinterpreted for a modern tennis and active audience.

The identity centres around a minimal, elevated visual system anchored by a signature yellow dot, used as a consistent brand marker across applications to represent energy, movement, and recognition.

I developed the core brand identity, logo direction, and supporting visual system, exploring how the brand could extend across apparel, campaign visuals, and lifestyle applications. Concept mock-ups were created to demonstrate how the identity translates into real-world contexts, including clothing and promotional branding.

The result is a clean, versatile concept identity that blends sport and lifestyle aesthetics with a refined, modern edge.