VITA SKIN CARE
PROJECT WORK
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Brand Identity & Style Guide: Developing a visual language that celebrates the brand’s authentic, handmade origins while providing the structure needed for a premium online presence.
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E-commerce Website: Designing and building a user-centric digital storefront tailored to help a local market vendor scale into a broader commercial market.
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Packaging & Label Systems: Architecting a cohesive packaging suite, including the strategic setup of editable Canva templates for cost-effective, long-term client management.
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Print Material Design: Producing essential physical touchpoints that bridge the gap between market-stall charm and professional retail presentation.
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Strategic Brand Consulting: Advising on the transition from physical markets to digital-first sales, ensuring the brand story remained consistent across all platforms.
ROLE
Freelance Designer
YEAR
2021
The Vita Skin Care project focused on transitioning an artisanal, market-based brand into the professional e-commerce space while maintaining its handcrafted heart. The brand identity was designed to reflect the authenticity of its founder—who hand-makes every product—blending a small-business “maker” vibe with a clean, premium aesthetic suitable for digital expansion.
A key strategic element of the project was empowering the client to maintain her own production workflow. I developed a flexible system where I established the core visual standards and then translated the label designs into user-friendly Canva templates. This allowed the client to independently manage and export her product labels as her range evolved, providing a high-end look without the ongoing cost of professional design updates for every new batch.
